Develop an excellent digital Product Strategy based on a roadmap straight to success

We create, so that you can perform. Stay ahead of the future with our product strategy services

Product strategy consulting for IT solutions

Our key motivation is to develop unique, highly functional products that focus on your business perspective and are powered by research-driven data. With 10+ years of experience and over 150 web & mobile app projects in our portfolio, we know how to design innovative, valuable products that take markets by storm.

Our Product Strategy services

At Eminence Infotech, we build one-of-a-kind apps that effortlessly win users over. See what we have in store when it comes to product strategy and ensure that your idea is on the right track!

Product vision

Tell us the story behind the product you want to create, and we will take care of the rest. By asking the right questions and with the help of customised workshops, we can elaborate on the idea, measure your needs, and plan functionalities that need to be taken into account during the development process. We work on addressing target group needs, as well as creating business models, market insights and milestones to ensure that your idea is on the right track every step of the way.

Competitive analysis

As a part of a wider strategy, we have to identify major competitors on the market, starting with thorough research based on their solutions, products and audience groups. Thanks to competitive analysis, we can not only identify new business opportunities and ideas for development but also pinpoint current trends on the market and define specific user needs. With the help of our experienced market research team, we can make sure that your product fits right in.

Business & market insights

With data-based analysis, we explore market needs, UX-driven designs, and the latest functions that could make your app or web page work seamlessly. We cover the entire Build-Measure-Learn cycle, from the assessment of your product performance, through user-based optimisation and implementation of new features, to validation of the decisions with a controlled product release process and A/B testing. This helps us design your app with attention to detail and high usability.

Roadmap definition

A tailored plan needs a comprehensible roadmap that will help you see through all the milestones and components that need to be assigned and developed. An organised workflow is crucial for the app or webpage timelines and a consistent development process. In such a workflow we can include iterations, recommendations, testing and points of communication that need to be planned throughout the process. With this plan, we will show you a clear path to your product goals.

Tangible results, right on schedule

2 weeks

for the prototype

3 months

for the MVP

Need your idea verified fast?


years in remote software development


digital solutions delivered


of all projects conducted remotely

Custom app development

Once your vision is clear and your strategy is marked out, you want to get a solution that fits like a glove. We want to see your project go smoothly, too – and that’s why you can trust us with custom design and development. After the Ideation and Strategy part, we can start working right away to design and deliver you that right solution.What’s in it for you? Recognisable design to help you stand out and build a strong brand. Scalability and flexibility that lets you adjust your product as your business and needs grow. No unnecessary features, but a solution that is tailor-made just for you. A development schedule and budget adjusted to your business plan. Full product support and maintenance. And that’s just to name a few advantages!

Still have some questions? Check out our FAQ section!

Get to know us & our objectives better by browsing the questions most often asked by our clients. If there’s anything you’re still unsure about – reach out to us! Our product strategy consultants will be happy to provide you with the answers you need.

Generally speaking, Product Strategy is a plan describing what a business product hopes to accomplish and how. This roadmap of your product development allows you to settle your vision, gather research about your audience and the market, prepare an adequate design, work on it hassle-free, and test the solution. It is a step-by-step journey that covers the whole process of releasing your product.
A solid product strategy helps to translate your idea to future users, gather research that will position your project on the market, and make sure that your business goals are met according to a simple and understandable workflow. Having a well-defined product strategy allows you to plan the release, gather the funds and partners, strategise your product on foregin markets and scale on local ones. Thanks to a thorough product strategy, your team can improve the decision making and understand which tasks to prioritise for the maximum efficiency of the work process.
The main advantage of a well-defined product strategy is that it can be adjusted and applied to every stage of your process. Surely, it would be more beneficial for your project vision if your business plan was prepared before moving on to the development stage. However, since every work process is prone to changes and unexpected adjustments, having an agile product strategy could save you some headaches. At Miquido, we usually divide our clients’ strategies into specific milestones, so that you could clearly see how we develop your project from step one to the post-release stage.
First of all, you should understand that Product Strategy is subject to change even in the most rigid projects. Since its primary goal is to help you set the correct SMART goals, a good Product Strategy has to come prior to any other stage of the development process. Further on, there are many variables that can affect the time it will take to create the draft of a viable Product Strategy. Key project elements such as the product itself, your budget, tech requirements, etc. can all affect the time it will take to prepare the roadmap.
As a rule, there are defined stages of working on the Product Strategy. They are:
  • Discovering your agenda
  • Shaping your product vision
  • Defining product goals
  • Creating a goal-based roadmap
  • Repeated review and modifications
At Eminence Infotech, we work according to Scrum iterations, meaning that each cycle of work takes between 1 or 2 weeks, depending on the team. If you require assistance solely with the business aspect of a Product Strategy, you can count on faster completion of the entire process. However, we recommend trusting our team with the entire product development. You can read more about how long it takes to develop an app on our blog.

Interested in starting a project with us?